When considering marketing strategies for onsite auto service businesses it is so important not to box yourself in to one methodology or focus. A multiplicity approach is far greater and wiser. Let's discuss some theory here, which perhaps you may not as of yet considered or felt worthy of your time to put into your small auto service business strategic marketing plan.
Much of the marketing strategy taught in school is an either or, yet the real value and opportunity is the multiplicity of chess moves. It looks like chaos to those that watch, some may think you do not have a strategy, yet that is the beauty of it. It does not look like marketing, yet you win the market. Some think it is luck? Do you really believe that is all luck? Sure some is luck but it is surprising how lucky you get when you work it from all sides.
You see to be on the right track. Are you concentrating on customer service and are you finding yourself booked up? This is an issue and travel time and clusters is the key to the mobile service business. Consider the flows;
http://worldthinktank.net/wttbbs/index.php?
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Some of this is theory, but the theory works very good for me. I would advise those who are in the mobile auto business sector to think philosophically a bit more and consider the reality of the game and then proceed from there. Think on this in 2006.
Lance Winslow
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