There are thousands of business cards on the market. Millions and billions even. What you need is a business card that creates value for your customer and sets you apart from the crowd. Your business card has to shout without being over the top or considered unprofessional. How do you do that?
You have to provide the right imagery and the right word choices. Word choices are vital when creating a business card. A customer wants to look at a business card that tells them what they need and why they need it. They don't simply need to know you provide a service. They need to know why your service is over the top. They also need you to convince them to come see you.
The Business Card Call To Action
The simplest way to attract attention is to place a call to action on your business card. Tell your customers to present the card for a discount, or to call (insert your name) and they'll get X for free. Such offers not only encourage someone to pick up the phone but they let a customer know that their efforts will be rewarded.
Your business card should also contain factual and helpful information. Never contain information or promises on a business card you can't fulfill. These will ultimately come back to haunt you and hurt you in the end. Customers treasure honestly and value above all else when engaging in business interactions.
Article by Frank Owen, visit his web site on business cards for more on how to use business cards effectively to help grow your business http://www.businesscardswork.com
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