Marketing For Therapists Knowing Your Most Important Marketing Resource

Writen by Steven Harold

Do you know the one marketing resource that can always attract and persuade new contacts and old familiar faces to become customers?

Do you know the one marketing resource your business has that can attract customers in droves or send them running for the hill?

Have you guessed yet?

One more clue then...

This marketing resource doesn't cost you a penny!

Give up ?

Okay... the Number 1 Marketing Resource that your business has is.... wait for it... it's YOU!

Yep... it really is you. Sometimes the most obvious aspect of some thing is the one thing we over look.

You really are your therapy practice's, your business's, number one marketing asset. Because you have the power to live, breathe and enthuse what you do.

Every person you come into contact with are likely to be one of two people. They are someone who :-

1) Needs the help of your business or

2) They will know someone who could use the help of your business

So either they are a customer in waiting or they know someone who is a customer in waiting.

And there's more.... if they fall into category number 1) then the will also fall into category number 2) as well.

So, every contact you get, new or old, is a potential customer or has a network of potential customers.

This means that you really are your numebr one marketing asset. For it is how you interact with these contacts that, as I have said before, have customers and clients coming in droves or running for the hills.

Your interaction, your conversation, dress, attitude, creativity, your people skills and more, can add or subtract from the opportunities you will have every day of attracting new customers and clients.

If you haven't done so before, now is the time to assess how you have been with previous encounters. Ask yourself questions like :-

1) Did I present well enough?

2) What did I say about my business and service?

3) What could I do to improve on what I say and how I present myself?

4) What has worked well for me in the past?

5) Do I listen well or am I just into my stuff?

6) What else do I need to consider or change?

There is always room for improvement in anything we do. Even with some small changes you have the potential to double or triple the customers you can attract through your daily interactions.

And, if you haven't already guessed... the point of this article is to say that whether you are interacting with people during your business day or whether you are socialising or enjoying the service of another business provider, all of these times are priceless opportunities for getting more customers and more clients.

Steven A. Harold http://www.MarketingTherapists.com Marketing "know-how" for small businesses, therapists and coaches