Trade Show Display Banner Stands

Writen by Ron Adler

Recent innovations in fabric printing have created a cost effective, quick and easy way for exhibitors to show in small spaces, or spruce up larger ones. Retractable banner stands are being widely used as display booth accents, stand-alone displays (e.g. on each side of a 6-foot table at a booth), as colorful accents in lobby displays, and even as directional signage. These versatile and inexpensive banner stands even come with changeable graphic cartridges and accessories such as lighting and literature stands.

The Problem

Companies often find themselves with opportunities to come and speak, show, or set up their information at smaller venues such as local and community events. In the past, setting up a full 8- or 10-foot display might not be feasible in a short time frame. And creating new graphics for a one-time event would be even less feasible.

The Solution

Banner stands. Companies are creating one or more banner stands to have on hand for just such an occasion. These retractable, full color banner stands have pop and presence (some as tall as 6-feet and as wide as 4-feet), and can literally be set up in seconds. They roll down into an over-the-shoulder carrying case, making them the perfect choice for short-term or last-minute events. Use two or more of these stands and a standard 6-foot covered table at a trade show, and you have a quick and eye-catching display. The price is right, too. Prices range from $600 - $1500 for these displays, depending on the size, fabric, whether it is one-sided or two-sided, and the accessories you choose.

How They Can Maximize Your Budget

Instead of shipping a full booth to smaller shows, exhibitors can carry one or two banner stands to a show. Money is saved in shipping costs, and time is saved in set-up. Banner stands can be assembled easily by one person, which can eliminate the need for more than one person to attend a small show and save in travel costs.

Ron Adler has been working in the exhibit industry with Adler Display (http://www.adlerdisplay.com) for over 30 years. Ron has designed and created some of the most unique and creative displays in the mid-Atlantic region including several Visitor Centers in Maryland as well as dozens of exhibits for museums and hospitals throughout the United States.