Though it is not the only thing, idea marketing is one of the most important things that govern the success of any business (be it a small home based business or a big business). Of course, the quality of your products/services will be the main thing driving the growth of your business. Idea marketing can be done in a number of ways. What your idea marketing techniques you apply will be dependent on the type of business you run and your idea marketing budget.
Online idea marketing
Online idea marketing is one of the cheapest ways of Idea marketing. By online idea marketing we mean publicity of your products and services on the internet. With millions of people logged on to the internet all the time, internet is also one of the best and most logical ways of Idea marketing. On top of that, Idea marketing on the internet is also lot easier than offline Idea marketing. There are a number of ways in which you can do Idea marketing on the internet. The first step, of course, is to set-up a website for your business. Again, based on what kind of business you are running, you might need a simple static website or a complex/ dynamic one. For most businesses simple websites will suffice. The dynamic ones are needed only if you are running an online business that needs a lot of security and other interactive features. Once you have setup your website, you can go for online idea marketing in a number of ways:
1. Ads on websites / search engines
2. Participation in online forums
3. Getting listed on web directories
4. Search engine optimization techniques
5. Pay per click and other/ similar marketing techniques.
Offline idea marketing
Offline idea marketing can be done in a number of ways too. Again, if the idea marketing is for a big business and you have a big budget for idea marketing, you can resort to traditional bill boards and TV/ radio ads. However, if the idea marketing is just for a small home based business; you will need to resort to things like distribution of pamphlets in public places, posting of flyers on bulletin boards at laundry, restaurants etc, newspaper ads, yellow pages etc. Also, you should inform your friends and other acquaintances and ask them to spread the word around (this has been known to be one of the cheapest and most effective ways of offline idea marketing but is often neglected by people).
Warren and Karen have been involved in the internet for a number of years and run several websites. They are most interested in providing opportunities for people to connect with information relating to business, health and creativity. Check out their Idea Marketing blog for more information.
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