Promotional items are an important part in any promotional activity plan. It has rightly been said, "nothing happens until somebody sells something." This gives, in a nutshell, the philosophy of promotional items that are concerned with informing people about a new product's distinctive characteristics, and its availability. Promotional items take many forms, including paper products, clothing or apparel, office decorations, items for the home, sports gear, and so on down the line.
In addition, promotional items remind people about the product and its role, and also play a pivotal part in persuading people to buy the product. Promotion is an exercise in information, persuasion and influence.
Promotion is an all-inclusive term representing the broad fields of advertising, personal selling and sales promotion. The promotional mix, therefore, deals with co-ordination of sales force activities, advertising programs and other promotional efforts, which may include packaging, branding, direct mail solicitation, point of purchase display, holding trade shows and exhibitions, and the use of samples and gifts.
The main purpose of promotional items is to attract customers, awaken their dormant demand and stimulate them to act in the desired manner. The marketers, for more than one reason, have recognized the need for promotional items. The physical separation of the consumers and producers, and an increase in the number of potential customers, is the first reason. Secondly, when sales begin to decline, either due to preference for a new product brought out by the competitor or a total dislike for it, promotional items can work as a stimulant to restore the demand for the existing product.
Promotional Items provides detailed information on Promotional Items, Business Promotional Items, Trade Show Promotional Items, Imprinted Promotional Items and more. Promotional Items is affiliated with Corporate Branding. |
4 comments:
The post is interesting and informative. Thank you.There are many different ways to make money with product promotion. You can set up an affiliate store that will focus on selling products within a niche market. This is accomplished by setting up a website that offers interesting news, information and product reviews. Customers will come to you for information and then they will click on your link to buy the product. They will then be taken to the retailer’s website where they will make a purchase and you will be given a commission.
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Well said, promotional products are very important in any business online or offline. I have used various Promo Items over my 19 year business ownership.
very true... many companies are slowly stepping up 2 realise this point.. until quite recently, even we were quite ignorant of it.. however post Diwali which saw us gift out USB Multi-Cellular Chargers (http://www.livemint.com/2008/10/07233531/You8217ve-got-gifts.html) to all senior staff members, we learnt just how much of a difference maker it is.. so this Dec, we've decided to stick to the same gadget arena & gift out ipods. And www.ipodyourlife.co.in/make_it.aspx so far seems to be the best site to purchase 'em 4rm!
Here are some promotional items currently available that will appeal to the women in your audience:
1. Cosmetics bags – with more women on the go and traveling, cosmetics bags can be a big hit! Depending on where these bags are used, you may get many different people looking at it and seeing your business logo. This is especially true with women who work out at the gym, then get ready for work right in the locker room.
2. Compact mirrors – every woman can always use a little mirror that will fit in her purse or tote bag. Whether she uses it to reapply makeup or to fix her hair after being in the wind, a compact mirror is always handy and useful. Add your company name and logo to the flip top and you have a wonderful advertising tool.
3. Lip balm – whether in the heat of summer or the cold of winter, lip balm is applied constantly by women to keep their lips from cracking and becoming rough. Have some promotional lip balm at the next function you attend and see how quickly it is grabbed up and appreciated!
4. Manicure sets – women can rip a nail anywhere, at any time. Having a small, portable manicure set will not only be come in handy when this happens, but it will advertise your company each and every time it is taken out of a purse or desk drawer.
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