There are a variety of different types of exhibition stands and choosing the right stand for a given situation, can thus be difficult. Do you need a modular stand, portable banner stand, portable pop-up stand, panel-and-pole stand or perhaps even a literature stand? The different types of exhibition display stands are discussed below.
Modular exhibition display stands tend to be large stands (as compared to pop-up and portable stands) and the frameworks are often rigid and more traditional. A lot of modular display stands are often custom made, i.e. for large exhibitions such as those you might see at the big exhibition including Earls Court, Olympia and Excel Centre (all in London). These stands can be expensive but dynamic and large.
Pop Up Display stands are quite different from modular stands. Pop up stands are much quicker to set-up, much smaller and thus portable and far cheaper than modular stands. A pop-up stands, such as the 'Apollo' model by Clip Displays, is lightweight and can be put up within one minute.
Panel-and-pole exhibition stands on the other hand, can offer a sizeable exhibition stand yet one that is still affordable and also transportable. These types of stands are put up using panels which are clipped to poles and which can be assembled in a matter of minutes. Banner Stands can be a good option if you are looking for an inexpensive yet professional display. Banner stands are often retractable and lightweight, with some models weighing no more than 4kg. Banner stands usually come with a carry bag with shoulder harness.
Choosing an exhibition stand depends very much on:
- Your budget
- The size of the exhibition
- Whether or not you need to re-use the stand
If you are attending a big exhibition in Earls Court then a modular stand, if your budget permits, could be the way to go. If you are a travelling salesman, looking to exhibit your goods in a quick and simply way, then a retractable roll-up stand can be better.
Paul Symonds MSc & BAHons. Exhibition stands including modular and portable |
1 comment:
There are some people who underestimate the usefulness of trade shows.
Many have given up on them. In fact, more and more business owners are pulling out
of trade shows. This is a wrong strategy. Instead of pulling out, they should think
of various ways of improving their trade show displays and their booths. This way, they would have better shot at attracting
potential customers.
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