Trade show goodies can be used by applying two distinct strategies. Massively giving out trade goodies works when you can buy them at really low prices, whereas targeting qualified leads comes when you're looking for more exclusive products. When you are settled on the trade show floor you can carefully analyze what will be your global strategy for giving out your branded merchandise. Don't limit yourself by just giving out cheap trade show goodies. But then again don't limit yourself to just getting a few leads with expensive items. Use both types of strategies so as to have the biggest exposure on the trade show floor.
Giving away trade show goodies is easy when you focus on the masses. Low cost giveaways give you the advantage of being able to give out hundreds or maybe even thousands of branded products with your name on them. Items such as bags or magnets are excellent examples of what you can give away by using this strategy. By putting them in a place where trade show attendees can easily grab them, you've secured yourself a hit. Have someone to be in charge of making sure there's an ample supply of trade show goodies always available at your booth. Bu giving away cheap bags you can have people walking around showing off your logo, while they put all the other goodies in it.
Then we have the expensive trade show goodies. USB drives, polo shirts, calculators and agendas are some examples. Probably you wouldn't want to give these out in a massive fashion. Because of their higher costs, you should pay more attention on who receives them. Only give them out to leads who really show an authentic interest in your products and services.
Patty Stripes views life as one big trade show. Help yourself to her insider tips at: The Trade Show Booth |
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