An entrepreneur's goal should be FINANCIAL SUCCESS! If you aim for success, you must do everything within your power to achieve it. You don't sit around the house whining about not achieving what you want. In the face of adversity, you must keep moving, pouring in your money, time, effort and energy until you snatch the brass ring.
You must approach your Internet business with that mind set. You should maximize all of your Internet marketing strategies. Given the world scope of the market, it's ok to think BIG. Imagine the whole online community as potential subscribers.
An opt-in subscriber list is the best, most effective, most efficient and smartest option that you can choose to make it big in Internet marketing.
What is an opt-in subscriber list?
The opt-in list is a list or a database of names and email addresses of people who have visited your website, made a purchase, subscribed to your newsletter, down loaded a freebie or got on your list by any other legitimate means. The opt-n list allows you to send updates, emails and promotions, offers and other information to your subscribers. It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is online.
Why should I have an opt-in list?
Every subscriber to your list is a potential customer. That potential customer means there is a potential sale and that potential sale is a potential profit. What more reason do you need? Do you remember the profit motive mentioned above?
Building a list will definitely work to your profit and benefit. A dynamic, growing, well-cultivated list will give you an ongoing, stable, profitable business. It will also save you money, time and effort because you will always have a ready made market that is looking to you for new products, information, ideas, systems etc.
Some pointers for building your opt-in list:
1. You should put a 'subscribe link' or 'subscribe box' in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned so the visitors easily locate it. The upper right hand corner of the page would be a good position.
2. Promote your website by every possible means to maximize exposure to potential subscribers.
3. Come up with contests, gifts, freebies and goodies that will get your visitors to trade their name and email address to get what you're offering.
4. Give out information, articles and updates online and off line with your links in them. Make sure that the information is relevant.
5. Offer free courses to your visitors. This is an excellent way to develop rapport and trust with your subscribers.
6. Use your signature to grow your opt-in list. Every time you send out messages, include link information in your signature block.
7. Do some networking. Join some forums or and discussion groups and build friendships with the people.
8. Publish a newsletter. Most marketers shrink back from this but it is essential. Once you take the time to develop your first edition, you have a template and subsequent issues are simple to publish. You'll wonder why you didn't do it sooner.
9. Find Joint Ventures that will allow newbie participation and always be involved in one or two active JVs. Just find and give away a gift that has appeal. The packaging is critical. Find something that looks really good and give it away. The power that you leverage by linking up with more seasoned marketers is awesome and you can be adding dozens of subscribers to your list every day.
There is a protocol to effective list building. You've seen some of the do's above. There are also some don'ts:
1. Don't ever spam your subscribers. Ensure that what you send them is relevant and of interest to them. If you have subscribers with different interests and goals, break them into separate lists and cater to their specific interests.
2. Avoid pop-ups. As you know, they can be very irritating!
3. Never flood your subscribers with information. If you barrage them on a daily basis, it is likely that they will begin to view you as an opportunist and it won't be long before they hit the unsubscribe link.
4.Once you've developed a substantial list, make sure that you cultivate a relationship with your subscribers. Stay in contact with them. Send them updates. Give out special offers and helpful tips. Have time for them even when you're not selling something. Develop trust and confidence and you will gain their loyalty.
If you've reached the point that you're serious about listbuilding and need help, feel free to E-mail me. I'd be happy to point you to the resources you need to professionally build an opt-in subscriber list. You can do this. GO FOR IT BIG!!
This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.
Tony Germana publishes Web Marketers Dispatch. An interactive online ezine full of marketing hints, tips and info. Visit germanagroup.com or E-mail editor@germanagroup.com |
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